# Product SEO

> Help products rank on Google — titles, descriptions, clean web addresses and photos — what the store does for you, and how the meta fields behave today.

Product: NijeesWeb online store builder · Source: https://www.nijeesweb.com/docs/ecommerce/products/product-seo · Updated 2026-10-06

Every product page is a page Google can show. A few minutes per product makes a real difference to whether people find it.

## What the store does automatically

- **A clean address** from the title: *Handloom Cotton Saree* → `yourdomain/products/handloom-cotton-saree`. If two products share a title, the second gets `-1` on the end.
- **Complete HTML.** Product pages are sent fully rendered, so search engines and AI assistants read the name, price, description and photos without running scripts.
- **WebP photos** that load quickly — page speed is part of how Google ranks.

## Write for people first

What Google reads on a product page is the page itself, so the most important SEO work is the product's own content:

- **Title** — say what it is in the words customers use: *Men's Linen Kurta* beats *Summer Collection Item 4*.
- **Description** — at least a few sentences: material, size and fit, care, what is in the box. Unique text, not the manufacturer's copy every other shop uses.
- **Photos** — several, with the product clearly visible. Give gallery items a **Title**; it describes the picture.
- **Category** — put each product in the categories people would look for it in. Category pages rank too.

## The meta fields

On the product form, **Content → Meta Information** has **Meta Title**, **Meta Description** and **Meta Keywords**. When the switch is on, all three are required.

> [!NOTE]
> At the moment the product's meta fields are saved but **not added to the product page**: every product page is titled with your store name and *Product Details*, without a meta description. Google writes its own snippet from the page's content — which is why the title and description above matter most. Filling in the meta fields now does no harm and keeps them ready.

## After you add products

Add a sitemap listing your product pages, and submit it in **Google Search Console**. See [SEO and sharing](https://www.nijeesweb.com/docs/ecommerce/settings/seo-and-sharing).

> [!NOTE]
> Changing a product's title changes its address, and the old address stops working. Rename products before you promote them, not after.