# Page SEO — titles and descriptions

> Set the title, description and keywords search engines show for each page, and add custom meta tags.

Product: NijeesWeb website builder · Source: https://www.nijeesweb.com/docs/website/building-pages/page-seo · Updated 2026-10-07

When your page appears in Google, Bing or an AI answer, two things represent it: the **title** (the blue link) and the **description** (the grey lines under it). Page SEO lets you write both for each page.

## Edit a page's SEO

1. Go to **Info Pages**.
2. Select the **SEO** icon (🌐) on the page.
3. Fill in **Page SEO Settings**:
   - **Title** — the page's name in search results and the browser tab.
   - **Description** — one or two sentences shown under the title.
   - **Keywords** — the search phrases the page is about, separated by commas. (Google ignores this field, but other systems may read it; it also keeps you focused.)
   - **Custom Meta Tags** — extra `<meta>` tags for this page only, such as a verification tag a service asks you to add.
4. Save.

![Page SEO settings](https://www.nijeesweb.com/marketing/img/docs/admin/page-seo-1200.webp "Page SEO Settings: title, description, keywords and custom meta tags")

## Writing a good title

- **50–60 characters** — longer titles are cut off.
- Put the important words **first**: `Dental Implants in Pune | Sharma Dental` beats `Welcome to Sharma Dental — Implants`.
- Make every page's title **different**.
- Include your **location** if you serve a city: people search "bakery in Indore", not just "bakery".

## Writing a good description

- **120–155 characters**.
- Say what the page offers and why to click: *"Painless dental implants by specialists with 20 years' experience. Same-week appointments in Kothrud. Book online or call."*
- Write for people, not robots. Google may use your text, or pick a sentence from the page.

> [!TIP]
> AI assistants read the page itself, not just these tags. A clear first paragraph that says who you are, what you do and where — in plain words — is the single most useful thing for both Google and AI answers. See [How SEO works](https://www.nijeesweb.com/docs/website/seo/how-seo-works).

## If you leave the fields empty

The page still gets a sensible title — your site's **Meta Title** followed by the page's own title, such as *Sharma Dental | About us* — and your [site-wide description](https://www.nijeesweb.com/docs/website/seo/site-wide-seo). Fill them in for your most important pages first: home, your main services, contact.

## Blog posts

Each blog post has its own SEO settings in the same format — see [Blog](https://www.nijeesweb.com/docs/website/content/blog).