Get started Sign in — website account Sign in — online store account
  1. Website builder
  2. Building pages
  3. Page SEO

Page SEO — titles and descriptions

Set the title, description and keywords search engines show for each page, and add custom meta tags.

Updated 2 min read Markdown

When your page appears in Google, Bing or an AI answer, two things represent it: the title (the blue link) and the description (the grey lines under it). Page SEO lets you write both for each page.

Edit a page's SEO#

  1. Go to Info Pages.
  2. Select the SEO icon (🌐) on the page.
  3. Fill in Page SEO Settings:
    • Title — the page's name in search results and the browser tab.
    • Description — one or two sentences shown under the title.
    • Keywords — the search phrases the page is about, separated by commas. (Google ignores this field, but other systems may read it; it also keeps you focused.)
    • Custom Meta Tags — extra <meta> tags for this page only, such as a verification tag a service asks you to add.
  4. Save.
Page SEO settings
Page SEO Settings: title, description, keywords and custom meta tags

Writing a good title#

  • 50–60 characters — longer titles are cut off.
  • Put the important words first: Dental Implants in Pune | Sharma Dental beats Welcome to Sharma Dental — Implants.
  • Make every page's title different.
  • Include your location if you serve a city: people search "bakery in Indore", not just "bakery".

Writing a good description#

  • 120–155 characters.
  • Say what the page offers and why to click: "Painless dental implants by specialists with 20 years' experience. Same-week appointments in Kothrud. Book online or call."
  • Write for people, not robots. Google may use your text, or pick a sentence from the page.

If you leave the fields empty#

The page still gets a sensible title — your site's Meta Title followed by the page's own title, such as Sharma Dental | About us — and your site-wide description. Fill them in for your most important pages first: home, your main services, contact.

Blog posts#

Each blog post has its own SEO settings in the same format — see Blog.

Was this page helpful?

Something is missing — tell us