Google Analytics

Google Analytics is Google's free tool for measuring your visitors.

1. Create a Google Analytics property#

1. Go to analytics.google.com and sign in.
2. Create an account and a property for your website, then add a Web data stream with your website's address.
3. Open the stream and choose View tag instructions → Install manually. Google shows a code snippet that begins with <!-- Google tag (gtag.js) --> and contains two <script> parts.

2. Paste it into your website#

1. In your admin panel, open Settings › General Settings.
2. Under Maps, analytics & cookies, paste the whole snippet — both <script> parts — into Google Analytics Link.
3. Save.

Open your website in another tab; within a minute, Google Analytics' Realtime report should show you as a visitor.

With a cookie consent bar#

If you switch on Cookie consent in the same section, the Analytics snippet is not loaded at all until a visitor chooses "Accept all" — so no tracking cookie is set before they agree. Visitors who choose Necessary only are not counted. See Cookie consent.

What to look at#

• Reports › Acquisition — where visitors come from: Google, social media, direct.
• Reports › Engagement › Pages and screens — your most visited pages.
• Key events — set up a key event for your form's thank-you message to count enquiries.