Coupons and discount codes

Create discount codes — percentage or amount off, minimum order, maximum discount, dates, uses per customer, new-customer offers — and show them at checkout.

Updated 6 Oct 2026 2 min read Markdown

A coupon gives customers a discount when they type its code at checkout. You decide how much, on which orders, when, and how often.

Coupons: every discount code with its status

Create a coupon#

Go to Configuration → Coupons and select Add New.
Fill in the form (below) and select Submit.

Creating a coupon — Create Coupon: title, code, dates, minimum order and discount type

Field	What it does
Title	The coupon's name, shown to customers — Diwali sale 15%.
Coupon Code	What they type — DIWALI15. Keep it short, without spaces.
Description (optional)	Shown under the title. Leave blank to show the discount details automatically (10% upto 100).
Start Date / End Date	When it works. Before the start: Coupon not started yet; after the end: Coupon has expired.
Minimum Order Value	The cart must reach this. Below it, the customer sees Add items worth ₹… to avail coupon.
Discount Type	% (percentage) or Amount (rupees off).
Discount Value	The percentage or amount.
Maximum Discount Value	A cap on a percentage discount — 15% off, up to ₹500. Enter 0 for no limit.
Number Of Times Allowed Per User	How many times one customer can use it.
For New Users Only	Yes for first-order offers.
Limit Orders For New Users	With For New Users Only: a customer counts as new while they have placed fewer orders than this. 1 means only customers with no orders yet.
Status	Active to make it usable.

If you sell in several currencies, the this coupon in other currencies button sets its amounts per currency; blank ones are converted.

More coupon settings — Discount value, maximum discount and limits per customer

How customers use coupons#

At checkout, customers type the code in Enter Coupon Code and apply it. The discount appears in the order summary.

Show coupons at checkout#

In Settings → Storefront → Coupons:

Show coupons at checkout — lists your active coupons under Available Coupons, so customers can apply one directly instead of hunting for a code.
Allow several coupons in one order — off means one coupon per order: Only one coupon can be applied. Remove the applied coupon first.

Messages customers may see#

Message	Why
Invalid coupon code	No active coupon has that code.
Coupon is no longer available	The coupon was switched off or deleted.
Coupon not started yet / Coupon has expired	Outside its dates.
Coupon usage limit reached	They have used it the allowed number of times.
Coupon valid only for new users	It is a new-customer offer and they have ordered before.
Add items worth ₹… to avail coupon	Below the minimum order value.
Coupon already applied	It is already on the cart.

The starter coupon#

New stores include New user 10% (code New10). Edit it into your own welcome offer, or set it to Inactive.

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