Get started Sign in — website account Sign in — online store account
  1. Online store builder
  2. Storefront design
  3. Store elements

Store elements

Every element of the page builder — Products, Categories, Brands, Vid And Prod, Banners, galleries, testimonials, forms, blogs, accordions, and the text, image, video, blurb and button basics.

Updated 2 min read Markdown

These are the 17 elements you can add to a column in the page builder. Each has Content, Design and Advanced settings.

Shop elements#

Products#

A grid or carousel of products. Products To Show:

  • All Products
  • Featured, Hot Deals, Best Sellers, New Arrivals — the products you labelled on the product form (see Labels)
  • Specific Category, Specific Brand or Specific Product

Set how many to show. Product cards follow your active product card design.

Categories#

Category cards — all categories, or the ones you pick. Each links to its category page.

Brands#

Brand cards. Only offered when Sell by brand is on.

Vid And Prod#

Your product videos with their linked products — shoppable video. Set the number of items; the Design tab sets the gap, rounded corners, whether to show titles, prices and a play icon.

Banners#

A slider of one banner set — Select Banner Gallery — with optional rounded corners.

Content elements#

Element What it shows
Heading A title, with its alignment, size, weight, font and colour.
Text Paragraphs, lists and links.
Blurb An icon or small image with a title and a line of text — Free delivery, Easy returns. With a link, the whole blurb becomes one link.
Button A button linking to an External Link, a CMS Page, an Account / Utility Page, a Specific Category, Specific Brand or Specific Product — in a new or the same window.
Single Image One image, with alignment, rounded corners and width.
Single Video An uploaded video from your media library, or a YouTube or Vimeo link — with autoplay (muted), loop, controls, a poster image and a caption.
Image Gallery One gallery's images, or all galleries.
Video Gallery One video gallery, or all.
Testimonials Your testimonials, optionally limited to a number.
Form One of your forms.
Blogs Posts from the blog categories you pick — or the category cards.
Accordion One of your FAQ blocks.

Designs come from the design library#

Testimonials, forms, accordions, galleries and blog cards each use a saved design you choose on the element's Design tab — made under Design → …. If none is saved yet, the element says so: You have no saved testimonial designs yet. Create one under Design › Testimonial Designs. See Design library.

A home page that sells#

A proven order, top to bottom:

  1. Banners — your current offer.
  2. Categories — where to start shopping.
  3. Products: New Arrivals or Best Sellers.
  4. Blurbs — free delivery, COD available, easy returns, secure payment.
  5. Products: Hot Deals.
  6. Vid And Prod — products in use.
  7. Testimonials.
  8. Accordion — the questions customers always ask.

Was this page helpful?

Something is missing — tell us